Privacy Policy

This Privacy Policy explains how MiddsDigital ("we", "us", "our") collects, uses, and protects your personal data when you visit middsdigital.com (the "Website"). We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

MiddsDigital
Preston, Lancashire, England
lewis@middsdigital.com

We are the data controller for the personal data described in this policy.

2. What Data We Collect

We may collect the following types of personal data:

• Contact details: name, email address, phone number
• Enquiry/form data: any information you submit via contact, booking, or sign-up forms
• Technical data: IP address, browser type, device information, pages visited
• Cookies and usage data: collected via analytics and tracking tools (see Section 6)
• Payment information: if applicable, processed securely via a third-party payment provider. We do not store card details

3. How We Collect It

• When you fill in a contact, enquiry, or booking form
• When you subscribe to a newsletter or mailing list
• When you interact with the Website (via cookies and analytics tools such as Google Analytics)
• When you contact us directly by email or phone

4. Why We Collect It (Legal Basis)

We process your data on the following legal bases:

• Consent: where you have actively opted in (e.g. newsletter sign-up, marketing cookies)
• Contract: where processing is necessary to deliver a service you've requested
• Legitimate interests: for example, responding to enquiries or improving the Website
• Legal obligation: where we are required to retain records by law

5. How We Use Your Data

• To respond to enquiries and provide requested services
• To send marketing communications (only where you have consented, and you can opt out at any time)
• To improve the Website and user experience
• To meet legal and regulatory obligations

6. Cookies

Our Website uses cookies to improve functionality and analyse traffic. Cookies may include:

• Essential cookies: required for the Website to function
• Analytics cookies: e.g. Google Analytics, used to understand visitor behaviour
• Marketing cookies: e.g. Meta Pixel, used for advertising purposes

You can control or disable cookies through your browser settings. Where marketing or analytics cookies are used, a cookie consent banner is displayed on first visit, allowing you to manage your preferences.

7. Who We Share Your Data With

We do not sell your personal data. We may share it with:

• Third-party service providers who help us run the Website (e.g. hosting, email marketing, analytics platforms)
• Payment processors, where applicable
• Regulatory or legal authorities, where required by law

All third parties are required to handle your data securely and in line with UK GDPR.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Enquiry data is typically retained for 24 months, unless a longer period is required.

9. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Withdraw consent at any time
• Data portability
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, contact us at lewis@middsdigital.com.

10. Children's Data

This Website is not intended for children under 13, and we do not knowingly collect personal data from children without parental or guardian consent. Where a client site involves youth academy or junior sign-ups, data collected on behalf of children is handled under the relevant client's own privacy policy and with appropriate parental or guardian consent obtained by that client.

11. Data Security

We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.

12. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.

13. Contact Us

If you have questions about this policy or how your data is handled, contact us at lewis@middsdigital.com.