Marketing For Sports Businesses
Your sports business
deserves to be seen.
Websites, content and digital marketing that help your sports business look better, reach more people and generate more enquiries.
What We Do
Everything you need to help your sports business stand out.
Video
Short-form, promotional and matchday video content built to actually get watched.
Find out more →Photography
Professional photography that makes your sports business look as good as it performs.
Find out more →Design & Brand
Brand identity, kit design and graphics that keep you looking consistent and credible.
Find out more →Content, Social & Campaigns
Ongoing content, social media management and campaigns built around a specific goal.
Find out more →Advisory
Strategy and consultancy for sports businesses who want to build the skills in-house.
Find out more →Websites
Bespoke, fully managed websites built specifically for sports businesses.
Find out more →
About
Built from inside the sports industry.
Hi, I'm Lewis, the founder of MiddsDigital. I've spent over a decade working inside sport, across professional and semi-professional clubs, private sports businesses and leading agencies.
Most agencies treat sport like any other industry, and it shows in the work. We don't. Sport moves fast, fixtures change and what worked last month can be irrelevant this month. You shouldn't have to explain any of that to your marketing team, every time, from scratch.
I've seen first-hand the challenges founders and coaches face trying to grow their sports businesses while running everything else. Most sports businesses are doing excellent work, but very little of it is visible to the people who matter most.
MiddsDigital exists to fix that. Sport is our niche. Marketing is what we do.
Industries
Who we work with
Sports Academies
Player development programmes that need to be seen by the right parents and players.
Sports Agencies
Representing talent and clients who need a professional, credible online presence.
Sports Clubs
Clubs at every level that need to look organised, active and worth joining.
Athletes
For athletes who want to build a strong personal brand.
Coaches & Consultants
Independent coaches and consultants building a name for themselves.
Tournaments & Events
One-off and recurring events that need a strong digital presence fast.
Governing Bodies
Governing bodies across sport that need a professional, trusted presence.
Sports Products
Equipment, apparel and product brands that need to look as good as they perform.
Gyms & Fitness
Gyms and fitness brands that need to stand out and keep members coming back.
Our Approach
It starts with what makes you different.
No two sports businesses are the same. Your marketing shouldn't be either.
Before we think about websites, videos or social media, we get to understand your sports business properly. What you do best. Who you're trying to attract. Where you sit in the market. And, most importantly, why someone should choose you over another sports business.
From there, we build the strategy around what actually makes you worth choosing.
Find Your Difference
What makes your sports business worth choosing?
We identify your strongest selling points, your strengths as a sports business and the things your competitors can't easily replicate. That gives us something meaningful to build your marketing around.
Define Your Position
Who are you for and where do you fit?
We look at your programmes, people, local market and competition to establish how your sports business should position itself. Not every sports business needs to appeal to everyone.
Build The Strategy
What should your sports business be saying?
We decide what your sports business should talk about, what needs promoting, which stories are worth telling and how each part of your marketing should work together. Content, campaigns and your website all start serving the same strategy.
Show It Consistently
How do we make the difference obvious?
We turn the strategy into marketing people actually see. The right content. The right message. The right creative. Consistently. So when someone discovers your sports business, they quickly understand what you offer and why they should take the next step.
Get In Touch
Tell us about your sports business.
Fill in the form and we'll come back to you with clarity on what growth looks like for your sports business.