THE PROBLEM
You've built an academy worth seeing, but nobody can see it.
You are running quality sessions. Players are developing. The environment you have built is one players and parents would genuinely want to be part of.
But if it is not visible online, it does not exist to the people you need to reach. The academies growing right now are not necessarily the best ones. They are the most visible ones.
MiddsDigital exists to close that gap. With the right tools, the right content and the right strategy for where your academy is right now.
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Proud to be trusted by ambitious sports businesses around the world
WHAT WE DO
Everything your football academy needs to grow.
From monthly content systems to one-off projects. From social media management to fully bespoke websites. Choose what works for where you are right now.
FLAGSHIP MONTHLY SERVICE
The Growth Engine
Done-for-you short-form video, lead capture and trial booking system. The full system for football academies serious about growth - managed every month and built to perform.
GET READY FOR 2026-27
The Season Ticket
A full media day at your football academy. Professional photography, branded Canva templates and a strategy session. Everything you need for the season ahead.
CONSULTANCY
The Growth Strategy System
One hour call with Lewis, a full content plan and a growth priorities document every month. For academies who want expert thinking applied regularly without a full delivery service.
ONE-OFF
Matchday & Event Coverage
Matchday, tournament, or event coverage. Choose videography, photography, or both. The perfect way to capture memorable occasions and matches for your football academy - delivered within 48 hours.
ONE-OFF
Podcast Production
On-site podcast production at your football academy. Professional microphones, multi-camera filming and multiple social media clips from every shoot. Turn your academy’s voice into content.
MONTHLY
Social Media Management
Simple, consistent social media management. Keeps the page active and professional - fixtures, training announcements, results - with a quarterly photoshoot included to provide fresh content.
MONTHLY
Website Design & Management
Fully bespoke and branded websites built specifically for football academies. Designed to convert visitors into trial bookings. Hosted, managed and updated monthly.
MONTHLY
Content Library System
100-150 professional photos for your football academy every single month. The content library your academy should already have - keeping your social media pages looking fresh.
THE FOUNDER
Built from inside the football industry.
Hi, I’m Lewis, the founder of MiddsDigital.
I’ve spent over a decade working inside the football industry, across professional and semi-professional clubs, private academies and leading agencies.
During that time I worked closely with founders and coaches, and saw first-hand the challenges many of them face when trying to grow their programmes.
Most academies are doing excellent work behind the scenes - developing players, building strong environments and running quality sessions.
But very little of that work is actually visible online.
MiddsDigital is built to fix that - for every football academy that has built something genuinely worth seeing.
FROM THE BLOG
What most academies never get told.
Every Monday morning, one insight on why some academies grow and others stay hidden - and what to do about it.
NEW POST EVERY WEEK
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Every Monday morning, Lewis writes about what is changing in football academy marketing - emerging trends, content strategies, growth insights and honest observations from inside the game. Delivered to your inbox before the week starts.
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